Halal Industry Can Move From Niche Market To Mass Worldwide Appeal ‎

Bernama:The halal industry can move from a niche market to gain worldwide appeal, as its values are based on integrity, quality and wholesomeness, KasehDia Sdn Bhd and World Halal Forum, Founder and Managing Director Jumaatun Azmi said.

To make this happen, she said the industry must possess excellent companies who have swam against the tide to placard a brand that is recognised not just by the industry, but by mainstream economies.

"With sustained effort, we will be able to move from being regional brands to multinationals," she said at the 5th Halal Journal Awards held in conjunction with the World Halal Forum here Monday night...continue